The Importance of Home Staging
When you put your home up for sale, you should be aware of few things. You are now dealing a product, that must be presented in a way to get you the maximum price point you need (and deserve) to move on to meet your new goals.
The days are gone when buyers would look your house over, “kick the tires”, trudge through your house trying to figure out how your property would fit their needs. Shopping was done more by a tape measure, and imagination than emotions. And who knows how many buyers were lost because of smells, dinginess, dirty laundry, and clutter.
With real estate values today, a lot of money is at stake. Smart sellers (and realtors) understand that to get the maximum price for their property, they must incorporate the same tried and true principles used by any anyone selling products to the public. Whether it’s furniture, breakfast cereals, automobiles, a seller must do more than toss their valuable commodity into the marketplace and hope for the best.
Home buying is an emotional experience, and staging plays to that emotion. Forget about your aunt’s old china cupboard, raggedy ottoman and unmade beds in the kids’ room. Your home is now a product you must groom for sale. A little work now will net you several more thousands, and in a shorter time.
After the home has been cleaned, painted and decluttered, the professional home stager is now invited to come in and re-design the look of your space with new furniture and elements that are designed to dazzle buyers and show them what is possible.
Home stagers are skilled at what they do (which is magic), who can take any house and remake it into a breathtaking showplace with interesting furniture pieces, art elements and other visual tricks that will invite your buyers to have a positive feeling about your property, and get them excited about making an offer
Home stagers have a TON of inventory that they can bring to the client.
Like an artist’s palette they may include simple additions like
plants
silk flowers
rugs
love seats
pillows
inflatable beds
baskets
tables, chairs
mirrors
interesting coffee table books.
hanging artwork
The stager may even bring pieces to dress up a back yard patio or entry way.
The cost of staging varies but it’s usually $1000 to $3000 depending on the square footage, but this is easily made back by a quick sale, and higher offers. The fee can be paid at escrow, so no out-of-pocket money is necessary.
The great thing is, realtors have home stagers that they work with, as part of their team, and they can handle everything.
Call me if you have any more questions about staging or anything real estate.
Carla
714 310 3591
